BluePearl Privacy Policy

Privacy Statement Overview and Summary

Last Updated May 11, 2016

BluePearl Holdings, LLC, and affiliated companies (hereafter referred to as “we”, “us”, “our” or “BluePearl”) respects your privacy and is committed to protecting it through our compliance with this privacy statement.

What does this Privacy Statement apply to?

This Privacy Statement applies to information, including personal information, collected from or about you by us. 

What information do you collect?

We may collect, among others, the following types of information from you:

  • Your name and contact information
  • Information about the transactions you make with us
  • Demographic information about you
  • Information you post or submit to us
  • Information about your computer or device, your Internet browser, and browsing activities
How do you use my information?

We may use your information for a variety of purposes including: to provide products or services that you request; to administer promotions (sweepstakes, contests and offers); to communicate with you; to deliver advertising; to improve our websites, products and services; and for our other legitimate business purposes, including legal compliance.

How do we share and disclose your information?

We may share your information in the following ways:

  • With our subsidiaries, affiliates, and business partners
  • With our service providers
  • To fulfill the purpose for which you provide it
  • At your direction or request or with your consent
  • To third parties for their marketing purposes
  • For our other legitimate business purposes, including legal compliance
What choices do I have?

We provide you with choices about receiving promotional offers from us, receiving cookies, receiving interest-based advertisements, and, if applicable, sharing of your personal information with third parties for their own marketing purposes.

How do we safeguard your information?

We have implemented administrative, physical and technical safeguards designed to protect your information.

How can you contact us?

BluePearl Privacy Team
2950 Busch Lake Blvd.
Tampa, FL 33614

Your Privacy Rights – BluePearl Privacy Statement 

Last Updated May 11, 2016

What does this privacy statement apply to?

BluePearl Holdings, LLC, and affiliated companies (hereafter referred to as “we”, “us”, “our” or “BluePearl”) respects your privacy and is committed to protecting it through our compliance with this privacy statement (“Privacy Statement”).

This Privacy Statement describes the types of information we may collect from you or about you or that you may provide when you visit the website, or any website, mobile application, or other service that displays a link to this Privacy Statement (hereinafter referred to as a “Site” or the “Sites”). This Privacy Statement does not apply to BluePearl websites, mobile applications and other services and products that do not display or include a link to this Privacy Statement or that have their own privacy statement. This Privacy Statement applies to your “personal information,” which is any information or combination of information that could reasonably be used to identify you, and any other information collected from or about you. Please read this Privacy Statement carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you agree to this Privacy Statement. This Privacy Statement may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check the Privacy Statement periodically for updates.

We hope that you enjoy our Sites and will come back often to visit! 

What information do you collect and how do you collect it?

We may collect various information that you provide to us, including personal contact details, and information related to your purchases, employment or demographic. The information that we collect from you may include:

  • Personal contact details include information such as names, addresses, telephone numbers, or e-mail addresses, such as when you provide them to us during online registration, and some of our Sites allow you to establish a user name and password to set up an account.
  • Transaction-related information includes data regarding purchases, requests, or other transactions you make on our Sites, including payment card information and shipping details.
  • Employment-related information includes your indicated job preferences, work history and information provided on applications submitted to us online.
  • Demographic information includes data such as age, gender, hobby or activity information, taste or other preference information, and the like.
  • Comments, photos, or other information that you post on public areas of each Site, through blogs, message boards, or social networking opportunities or other interactive forums.

In addition, we may collect information from other sources, including contact lists, and demographic information from third parties and other commercial sources. This data may be combined with other information that we collect.

    We also collect certain types of information automatically:
  • Your Internet Protocol (IP) address or device identifier
  • Your device’s operating system and browser type
  • Websites visited before or after you visit our website
  • Pages viewed and activities at our website
  • Your interaction with advertisements.

Third-party service providers and advertising partners may also collect information automatically.

How do you use my information?

We may use your information for a variety of purposes including:  to provide products or services that you request; to administer promotions (sweepstakes, contests and offers); to communicate with you; to deliver advertising; to improve our websites, products and services; and for other legitimate business purposes.

  • Providing the features, products and services you request: We may use the information we collect about you to fulfill your requests for, and enable your use of, our features, products and services.
  • Registration, contests and promotions: We may use your information to enter you in contests, to notify you of results and to register you for certain features, products and services.
  • To communicate with you and provide you with information: We may use your information to communicate with you, to respond to your questions or comments, to provide you with updates and news, and, if applicable, to alert you when job vacancies that fit your profile arise (in the event that you submit your resume).
  • We also may use your information to provide you with personalized content and information and to send you brochures, coupons, samples, offers and other information on our products or our family of companies. We ask visitors providing email addresses to indicate if they would like further information or updates from us or our website and only those who request it will receive these types of communications from us. We may also ask if you would like to receive information about other products available from members of our family of companies.
  • Note that, regardless of your choices or stated preferences, you may still receive communications from us that facilitate, complete or confirm a commercial transaction that you have already agreed to enter with us (“transactional communications”), such as communications about your pet’s health and appointment reminders, the completion of your registration, correction of user data, password reset requests, confirmation of transactions, shipping notices, and other similar communications essential to your transactions with us.

You may have the ability to “opt-out” of certain of our uses of your information, and in some instances, you may need to “opt in” before we contact you in certain ways.

How do we share and disclose your information?

We may share or disclose your information:

  • With our subsidiaries, affiliates, and business partners.
  • With vendors or agents. For example, we may share your information with companies we have hired to provide services for us or on our behalf. When we share information with these other companies to provide services for us, they are not allowed to use any information that can personally identify you for any other purpose and must keep such information confidential unless you otherwise consent.
  • Where your information may be transferred along with other business assets.  For example: to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of BluePearl’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by BluePearl’s about our Site users is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • To third parties for their marketing purposes.
  • For any other purpose disclosed by us when you provide the information.
  • At your direction or request or with your consent.

We may also share or disclose personal information, including the content of your communications:

  • To comply with the law or respond to legal process or lawful requests, including from law enforcement and government agencies.
  • To conduct investigations of consumer complaints or possible illegal activity, to protect the integrity of BluePearl’s websites, to fulfill your requests or to cooperate in any legal investigation.
  • To protect the rights or property of the BluePearl, BluePearl’s affiliates, agents or our customers, including enforcing the terms governing your use of our websites and services (for example, for billing and collections purposes).
  • To act on a good faith belief that access or disclosure is necessary to protect the safety of BluePearl’s associates, customers or the public (for example, exchanging information with other companies and organizations for the purpose of fraud protection and credit risk reduction).

Please note that our websites may include links to third-party websites with privacy practices that differ from those of BluePearl. If you submit personal information to any third-party website, your information is governed by the privacy policy on it. We encourage you to review the privacy policy of any website that you visit.

What about children’s privacy?

We at BluePearl believe it is essential that parents are involved in their children’s online experiences. In accordance with the Children’s Online Privacy Protection Act (“COPPA”), BluePearl does not knowingly collect or store personal information about children under age 13. We may ask visitors to enter a birth date to restrict those who are underage from accessing certain Sites, areas, or features.  If you become aware that a child under 13 has registered for our email newsletters, or otherwise provided us with their personal information, please report the use to: If we become aware of a user under the age of 13 providing information on our Site without parental permission, we will terminate that account and purge our databases of all personal information provided by that user to the extent feasible. 

How do you use tracking technologies like “cookies”, web beacons and other technologies?

As you navigate through and interact with each Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

  • Details of your visits to each Site, including traffic data, location data, logs and other communication data and the resources that you access and use on the Site.
  • Information about your computer and internet connection, including your IP address, operating system and browser type.

We (through our service providers) or other third parties use technologies like cookies and web beacons to automatically collect information to support certain functions at our Site, to understand our visitors, and to offer ads or promotions on our websites or at non-affiliated third-party websites, sometimes also using information collected through technology at one of our affiliates’ websites and sometimes through third-party networks. Service providers or publishers may display ads for our products or services at unaffiliated third-party websites based on your online activities. We support self-regulatory programs for this practice, called interest-based advertising or online behavioral advertising. To learn more about interest-based advertising and our practices, see our BluePearl Interest-Based Advertising Policy.

Please note that the third party websites at which you might see our ads have their own privacy statements and use technologies which we do not control. We encourage you to read those policies carefully.

The information we collect automatically typically does not include personal information (as defined above), but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. The automatic collection of data helps us to improve each Site and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Site according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Site.
What are cookies and how do you use them?

“Cookies” are data files that are sent to your computer while you are viewing the Site. These data files include information that allows us to remember important information that will make your use of the Site more efficient and useful to you. Our Sites use cookies for a variety of purposes.
Visitors to our Sites use different web browsers and different computers. To make your visits as easy as possible with the technology you use, we automatically keep track of information like the type of browser (e.g., Internet Explorer, Safari, or Firefox) and operating system (e.g., Windows, Mac-OS X) you use, your IP address, domain name of your Internet service provider, websites visited before and after this Site, pages viewed and activities at our Site, and advertisements seen or clicked on. We also track the total number of visitors to our Sites in an aggregate form to allow us to update and improve them. Personal information is not extracted in this process. This information tells us if more visitors prefer certain features or areas to others, which helps us keep our Sites fresh and interesting to the majority of our visitors.

Cookie technology helps us deliver content tailored to a visitor’s interests, and allows us to make ordering products, entering and participating in sweepstakes and contests, and offering other functions at our Site easier for our visitors. Sites that offer online shopping use cookies to remember and process the items in your shopping cart. Where permitted, we may associate personal information with a cookie file in such instances (i.e. when you click “remember me” with regards to your username and password).

Please note that we may allow third parties to advertise on our Sites or automatically collect information from our Sites for purposes of advertising. These third parties may place cookies on your computer for these purposes. BluePearl does not control the cookies of third parties. To opt-out of these third party cookies please click here

What are web beacons and how do we use them?

Some of the pages of our Sites and our e-mails may contain electronic images called “web beacons” (sometimes known as one pixel GIFs, clear GIFs or pixel tags). Web beacons allow us to count visitors who have viewed our webpages, helping to indicate the popularity of the page content. In e-mail messages, promotional materials and newsletters, web beacons allow us to count how many subscribers have read them, and verifying the address provided, system and server integrity. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalized content.

Choices About How We Use and Disclose Your Information.
What if I don’t want cookies (browser or flash)?

Our systems may not recognize “do not track” signals from your browser, but you can use the “help” function of your browser to find out how to set your browser to not accept new cookies, to notify you when a cookie is issued, or how to disable cookies altogether. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this Website may be inaccessible or not function properly.

How can you opt-out of receiving interest-based ads?

In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (“DAA”).  More information about these principles can be found here. For more information about interest-based advertising on our Sites and to opt-out, please see our BluePearl Interest-Based Advertising Policy. You can also generally opt-out of receiving interest-based ads from third party advertisers who are members of the Network Advertising Initiative (“NAI”) or who follow the DAA Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.

What if you don’t want Promotional Offers from us?

Whether or not you have previously opted in, if you no longer wish to have your personal contact information used by us to promote our own or third parties’ products or services, send us an e-mail stating your request to or write to Attn: BluePearl Promotional Opt-Out, 2950 Busch Lake Blvd., Tampa, FL 33614. If we have sent you a promotional e-mail, you may also follow the unsubscribe process at the bottom of the e-mail to opt-out of receiving additional promotional e-mails from us. In some instances, we may request your consent in advance of sending you promotional emails, and by declining to provide consent, you will not receive certain emails from us. Note that any opt-out request you make or your decision not to provide consent to receive certain emails will not apply to transactional communications (as defined above) from us that you may receive.

What if you do not wish us to share your personal information with other third parties?  

If we engage in the practice of sharing your personal information with third parties for their own marketing purposes, before we do so, we will first ask you to agree to such sharing (either through an opt-in or opt-out method).  If you do not agree, we will not engage in this type of sharing of your personal information. If you agree, but later decide you do not want us to continue to share your personal information this way, contact us at with your request. 

Where is your information stored and processed?

Personal information collected on our Sites and services may be stored and processed in the United States or any other country where BluePearl or its affiliates, subsidiaries or service providers maintain facilities.

The servers and databases in which information may be stored may be located outside the country from which you accessed this Site and in a country that does not have the same privacy laws as your country of residence. The personal information you provide us may be transmitted abroad, but we will collect, process and use personal information only in accordance with this Privacy Statement. Employment-related queries may also be transferred to BluePearl, or its affiliate family of companies. By visiting this Site and submitting information, you consent to such collection, processing, transfer and/or storage of your personal information.

What about blogs, message boards, social networking opportunities, or other interactive forums?

We may offer blogs, message or bulletin boards, social networking opportunities, or interactive areas where visitors may post comments or information for our visitors’ enjoyment. If there are blogs, bulletin or message boards, social networking opportunities, or other interactive areas where personal information may be posted at this Site, be sure to review any posted rules before entering, as you will be bound by them as well as our Site’s Terms & Conditions generally. Rules for participation in interactive features may establish age and other restrictions on participation. Anything you post online is public information, and BluePearl is not responsible for anything you voluntarily post online. Users should exercise caution when disclosing personal information online.

How do we safeguard your information?

We have implemented administrative, physical and technical safeguards designed to protect your information. If online shopping is permitted at the Site, we use encryption technology to communicate with your browser software when you order from us online and provide us with payment card or related information. Otherwise, the transmission of information to and from us is not encrypted or secure.

We have instituted safeguards to check that our internal procedures meet our high policy standards. We also use our best efforts to be sure that third parties who are hired to develop and maintain this Site and to fulfill your orders and requests, agree to protect all personal information they must access in order to serve our Site and our visitors, and honor your preferences about contacts you receive.

No security measures can be 100% secure, however, and so we recommend that you take additional measures to protect yourself and your information, including by installing up to date anti-virus software, closing browsers after use, keeping confidential your log-in credentials and passwords, and making sure that you regularly update software and apps you have downloaded to ensure you have enabled the latest security features on your devices. 

Changes to this Privacy Statement

We may update this Privacy Statement from time to time, so please visit this page periodically and review this statement for changes. We will notify you of material changes to this Privacy Statement by posting a notice on our home page for a reasonable period of time and changing the “Updated” date above.  Your continued use of our Sites following the posting of changes will mean that you accept the changed terms.

What should I do if I have questions, wish to access, update or delete information, or wish to opt-out of receiving future communications?

If you would like us to access, update, change, or delete information we have about you in our marketing database (subject to any applicable legal exceptions), would like to opt-out of receiving further communications from us, or have questions about our Privacy Statement, please email

How can I contact you?

BluePearl Privacy Team
2950 Busch Lake Blvd.
Tampa, Florida 33614

What are your California Privacy Rights?

California law permits residents of California to opt-out of BluePearl’s disclosure of personal information to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your personal information with third parties for marketing purposes at any time by submitting a request in writing to 2950 Busch Lake Blvd., Tampa, Florida 33614, or by e-mailing us at Please note that this opt-out does not prohibit disclosure made for non-marketing purposes. California law also permits residents of California to request and obtain from us once per year, free of charge, a list of the third parties (if any) to whom we have disclosed personal information for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an e-mail to: or by writing to 2950 Busch Lake Blvd., Tampa, Florida 33614. Requests via telephone or facsimile will not be accepted. The e-mail subject line or mailing envelope and the content of your request must include the phrase “Your California Privacy Rights,” and include your name, e-mail address (if you wish to receive a response via e-mail) or street address, city, state, zip code (if you wish to receive a response via postal mail).